Dr_York_PPAA_PerezPalacios

Dr York

Year: 2012 Location: West Hollywood, CA Construction: 80m2 Team: Pablo PĂ©rez Palacios + Alfonso de la Concha Rojas, Miguel Vargas

Dr. York Spectacle Makers is a family run business owned by a young couple from Mexico. They are the younger generation of family that has long dedicated itself to the eyewear business. Due to their tight budget, the shop was first prefabricated in Mexico and then it was sent to LA to assemble it on-site. The shop is located in West Hollywood, an upcoming neighborhood incorporated in 1984 that is surrounded by Beverly Hills, Hollywood Hills and Beverly Grove. WEHO seeks to balance cars and pedestrians, opposed to most of Los Angeles which is largely car-oriented. The neighborhood offers many walkable areas where you can find restaurants, open malls, farmer’s markets and design shops.

Taking advantage that WEHO is pedestrian friendly, the shop is opened to the street through a long glass façade that links the interior to the exterior and invites people to come in. Inside, the layout of the shop can be thought of as three parallel areas: exhibition, exploration and experimentation. The exhibition area extends along the wall and is composed of a prefabricated modular system of MDF square frames filled with recycled cardboard tubes and wooden shelves. These easy to move modules become a wall with holes in which mobile shelves are inserted. This was our proposed solution to the need of a flexible, light, transportable and low-cost structure. The exploration area is at the center of the space and is composed of a large wooden table with white chairs; this long common table fosters conversation and the sharing of ideas and suggestions, while people can explore the different eyewear pieces. The experimentation area is a long mirror wall that reflects everything happening in the store. At the back of the shop, we can find the workshop which is open to the public.